Evergreen Direct Chosen to Judge Canadian Creative Contest
Vergennes, VT – October 2007 – Bob Kesner and Steve Edwards, two of Evergreen Direct’s direct marketing experts, were judges for the October 2007 NAMMU (National Association of Major Mail Users), Canada.
Kesner and Edwards, the only U.S. judges, shared the spotlight with leading Canadian direct marketing specialists for judging NAMMU’s Dave Taylor Creative Awards.
Evergreen has been touting the power of integrating online & offline direct marketing especially as applied to the boomer and senior market segments. Evergreen has been in the vanguard of commenting on and tracking the tidal wave of the aging baby boomers, as well as the current "seniors", reporting on new developments, research and successful marketing ideas that help businesses reach older consumers more effectively.
Kesner and Edwards, two acknowledged direct marketing experts in the U.S., live and breathe the issues of the many segments within the 50+ marketplace on a daily basis…"we are professional marketers who specialize in marketing to seniors who well understand how to effectively and efficiently communicate to this growing marketplace…and have a targeted understanding of this audience."
Founded in 1982, Evergreen Direct is an online and offline direct response marketing firm that develops and executes award-winning lead generation, customer development, new product and continuous marketing campaigns, brand and web renovation, and complete creative materials for clients throughout the United States, Japan and Canada.
For more information about Evergreen, and to receive their free online tutorial based on their successful seminars, “17 Ways to Market to Boomers & Seniors”, go to www.evergreendirect.com.
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