Powerful web-based communication, collaboration and search tools to support your 50+ marketing strategy.

Logical adoption of new technology can give you a competitive advantage, as well as reinforce the innovative aspect of your brand, to the various 50+ marketplace segments.

What we bring to the table are insights from experience, not just a bunch of raw piles of numbers that become mind-numbing to look at and hard to effectively use.

E-mail: Evergreen with its strategic partners has created permission-based e-mail solutions that permit companies with multiple distribution channels to effectively re-market to their customers using behavioral data and to automate campaigns ranging from initial contact inquiry to abandoned basket.

Banner Ads: In general it seems banner ads aren't as effective as they once were. Click-through rates (CTR) have dipped to an industry average of 0.39%. However, ED with a strategic partner is using more sophisticated placement methodology that utilizes, click history, previous site viewing and site content bundling to keep CTRs at acceptable levels.

Search Engine Optimization (SEO): The goal here is to improve the number and position of your organic search results using insights gained from years of talking to the boomers and beyond. Evergreen Direct can work with you to increase both the number and quality of qualified 50+ visitors from organic searches which increases the number of qualified leads to your site. Optimizing your SEO is important because 95% of users don't look further than the first page of results and 30% of users believe companies found in the top search results are the major brands in their specific product or service category.

Ask Evergreen Direct for some examples of how we have helped clients maximize their marketing efforts with new web-based technology. We would be pleased to share some case studies with you.