About Us
Bob Kesner, Marketing Rainmaker, has worked for almost 35 years in national and international marketing including start-ups, small- and mid-cap firms, and Fortune 500 companies in the U.S., Canada, Japan and Mexico. Bob has provided strategic marketing and creative direction, positioning/re-positioning of products and services, lead generation, customer loyalty, leveraging of existing brand/product lines, new product development and branding with special emphasis in products and services to the 50+ and 65+ generational and cohort segments
His response-driven, results-oriented mindset ALWAYS keeps the customer in mind believing that there is a spot at the table for every marketing meeting that is allotted for the customer as a reminder to everyone in attendance
that the customer needs to weigh in on what is being decided; it also has led Bob and his staff to use Customer-Centric Marketing™--basic customer loyalty and referral marketing that represent two of the most profitable, time-honored marketing techniques
His response-driven, results-oriented mindset ALWAYS keeps the customer in mind believing that there is a spot at the table for every marketing meeting that is allotted for the customer as a reminder to everyone in attendance
that the customer needs to weigh in on what is being decided; it also has led Bob and his staff to use Customer-Centric Marketing™--basic customer loyalty and referral marketing that represent two of the most profitable, time-honored marketing techniques
Mr. Kesner has been both a speaker, held marketing workshops, authored articles and books, as well as being an ongoing contributor to various periodicals to more than 40 marketing articles, while also garnering numerous regional and national marketing and advertising awards. In his non-working hours, Bob has been involved in community service as a founder, co-founder and coach for various successful Vermont-based youth programs and area professional organizations, while also playing competitive USTA League tennis on a national level and being a Master Gardener on the State-wide Extension Master Gardener Help line.
Bob has a B.A. from Wesleyan University, has studied communications at the New School for Social Research, and currently resides in Vergennes, VT. Bob also engages the help of talented independent marketing consultants with expertise in copy writing and design, market research, web site development and renovation, and email marketing.
Steve Edwards, Creative Director, has four decades in the trenches — Direct Response copywriter/marketer, graphic designer, online/offline. Development of Positioning, Unique Selling Points, Value Statements, Sales Propositions, Offers for websites, blogs, emails, catalogs, brochures, mailers, much more. 40=year veteran of advertising/marketing in the corporate world, agencies, freelancing, consulting.
Our Associates & Sub-Contractors supply specialized skills as needed – E-commerce, SEO, graphic design, development, media, video production, surveys, more.
Our Associates & Sub-Contractors supply specialized skills as needed – E-commerce, SEO, graphic design, development, media, video production, surveys, more.
